How a nation thrived as outsiders in a game they invented
“Canadians are used to having Hockey forged into their identity. They are used to the Tim Hortons commercials, the jingle of Hockey Night in Canada, and friends reliving the Sidney Crosby golden Olympic game winner. But concrete courts between highrises, swishes through chain meshes, and one-handed slams in the 6ix? These images felt completely new, in a good way. #WeTheNorth was an identity many could get behind as hard-working Torontonians.
Wherever there’s a Canadian, there’s a Canadian Tire
“What does it mean to be Canadian? Is it wearing knife-shoes and slapping circular rubber with sticks on ice? Is it tapping a tree with a metal pipe and waiting for sweetwater to drip out? Is it an iconic coffee chain that is now owned by Brazilian stakeholders? You may think hockey, maple syrup, and Tim Hortons are truly the most universally Canadian things on the planet…”
Ub(er)iquitous - #paid Partners with Uber Eats to Deliver McDonald’s McFlurry
“The best brands become verbs,” according to Uber CEO Dara Khosrowshahi. It’s a simple statement—but stop and think about it for a moment. There are only a few organizations or products that transcend their grammatical titles and are able to be included in a sentence like this…
How Chevrolet cultivated lifelong consumers through the Transformers franchise
However, Transformers reignited the passion of the past for millions of people across the planet. What I always notice when rewatching the films is that it's not just Autobots vs Decepticons. It’s GM vs Ford. The intergalactic rivalry takes roots in our world. Look closely, From Hummers to Pontiacs, to the main protagonist driving a bright yellow Chevy Camaro. Besides the Peterbilt Optimus Prime, Bumblebee gets the most screen time in the iconic american muscle car.
Rachel Dacosta x SelfLoveSupply: Growing rapidly with an engaged audience
The first step to loving anything in life is loving yourself. No matter how hard you try, it’s impossible to get over the fact that you come first. You can’t help anyone without first looking in the mirror and demanding assistance. People are stubborn, and sometimes, they need a gentle push in the positive direction. For Rachel Dacosta, creating an outlet for help began with struggles with her mental health. She didn’t have a place where she felt comfortable and safe to talk about the things that mattered most for her sanity.
The ethical dilemma of influencer marketing during the pandemic
“Well, COVID-19 has offered the perfect social experiment into self-governance and contribution to society. It has also provided influencers and organizations with the opportunity to tarnish their reputations in front of their audiences. Disobeying government orders? Advertising a lifestyle of travel when millions around the world are dying? Sinking thousands into campaigns advertising a lifestyle that supports your organization and contradicts what health experts say?”
A History of Hustle: Entrepreneurship and Hip Hop
"The first hip hop artists didn’t have access to the resources other genres did. And in the pursuit of hip hop greatness, the entrepreneurial spirit was ignited. Hip hop created not only a new class of entrepreneurs, but artists who were entrepreneurs."
Influencer Marketing Isn't Just for B2C Companies
"Influencer marketing combines the best of two worlds: the personality of word-of-mouth advertisement and the power of social media marketing. It’s about identifying individuals who have influence over potential buyers, and optimizing marketing activities around those influencers. In short, credible influencers with a dedicated and connected audience can reinvigorate your sales funnel."
Instagram Stories is not Original -- but it is Authentic
"For everyone up in arms over Instagram’s blatant copy of Snapchat and launch of “Instagram Stories,” the great Jim Jarmusch has three words for you: “nothing is original.” Think about it. Every piece of literature, every work of art, every film, took inspiration from something else. And in Instagram’s defence, it’s not about where you take an idea from; it’s about where you take an idea to."
What Can the Leafs Learn From the Raptors? A Tale of a Toronto Sports Fan
“The truth is, I’d be lying if I said I didn’t quietly root for the Leafs. Once you bleed blue and white, there's really nothing you can do to stop the rise of your emotions when you see the success or failure of a local team. But closely watching the Toronto Raptors organization grow under Masai Ujiri’s leadership has left me with questions regarding how the Leafs have operated in such a way while maintaining fan loyalty.”
“Let’s be clear. The Toronto Raptors and Kawhi Leonard had a love affair. What began as a drunken one-night stand blossomed into an open and productive relationship. The ex-girlfriend Spurs, disgruntled with Leonard’s choice to renounce himself from the team, tried to ship Kawhi off somewhere he would be miserable…”
Competitive Analysis of the Online Cannabis Space - MatheosTheo Consulting
“The cannabis space is rapidly growing as legalization sweeps across the globe. Competition is fierce, as the online landscape is starting to take shape and global competition enters the marketplace. This is no longer just Canada’s race to run. This analysis seeks to answer key questions related to __________s overall positioning within the online cannabis space. By reviewing competitor sites, data, revenue models, this process strives to achieve an optimal strategy for traction and engagement.”
Cannabis Investors Bracing for a Dose of Reality in Canadian Markets
“…There are even retail strategies being drafted with the largest in the industry. Firms must work out specific distribution methods across the country and the targeted branding of their products. These specific fine-tunings are all being made before the federal laws are finalized and without provinces spelling out the rules and price for sale…”
A Budding Marijuana Tourism Industry Moves North
“As provinces slowly roll out their implementation plans, Canadian professionals have yet to come up with an estimate on the overall impact of marijuana tourism. According to Deloitte, the entire Canadian industry will be worth 23 billion dollars. However, impact via sub-sectors is not specified in the report…
A Symbiotic Relationship Between University and Innovation
"What do companies like MappedIn, BufferBox, Thalmic Labs, and Kik Messenger all have in common? Aside from experiencing levels of great success and having founders who went to the University of Waterloo, they were all part of an entrepreneurial program and community called VeloCity. VeloCity is a program that provides a working space with a vast network of mentors, facilitates peer-to-peer guidance, and coordinates entrepreneurial events in the uWaterloo community."
I Took a Photo of Something Creepy Floating Over Big Rideau Lake
“Have you ever been to Big Rideau Lake near Kingston, Ontario? It is a beautiful lake with a rich history. It’s unique because instead of classic shoreline properties, island cottages speckle and dot the waters. I was lucky enough to spend many summers on Big Rideau Lake thanks to a friend from school. And when you spend enough time anywhere…you get to see some weird shit. One night, I didn’t see a ship or saucer, what I saw…I still can’t explain.”
Job Security Over World Domination
“Henchmen go to great lengths to make sure that superheroes and supervillains never defeat each other for one reason: job security. I walked slowly towards Morris and did not stop until I was inches from his chair. I stood over him and looked down. There have been 100s like Morris, and they have all learned to put aside their bullshit for the greater good”
CBD Oil for Dog Anxiety, How it Helps My Old Pooch Skyler
When you ask yourself: ‘Should I use CBD Oil for Dog Anxiety?’ Your answer should always be deeply rooted in improving the quality of life for your pet. If your dog suffers from a severe level of anxiety and it is drastically affecting its ability to eat, sleep, or genuinely wag-their-tail, it may be time to start to treat that anxiety — and CBD oil could be a great start.
New Beginnings: The Story of Velocity Science
"Velocity is well known for the prowess it holds in building engaged tech-based startup communities like the Garage, but the organization is stepping into new territory with the launch of Velocity Science."
"This will be the best time in your life to start a company."
"A humble but confident Ted Livingston took the stage in the Student Life Centre at the University of Waterloo today. Livingston, dressed in cargo shorts and a sweater, did not seem at all inflated by the success of his company Kik Interactive."